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About Voi Jeans

In 1983 Supreme Laundry was started in Preston, Lancashire by the Bux family.
With Innovation in washing technology for Denim brands like Lee, Wrangler, Levis, Next, River Island & FCUK, it soon became one of the most sought after denim laundry in the UK.

Inspired by the top brands in Europe and with 5 years of expertise in Denim washes lead to the Birth of VOI. "VOI" means YOU in Italian Language, the philosophy of “Engineered for you ” comes to life with each and every product of VOI.

VOI London has retail outlets across the UK and other European countries such as Germany, Russia, France, Holland, Spain, Italy & Denmark With a license from VOI London, VOI Jeans was launched in India in 2011 to offer European fashion with a design-centric approach. Every product crafted at VOI Jeans has a reason for its existence. With strategic partnership with Scotts (One of the best Denim manufacturers), effective Supply Chain and Retail presence with 70+ EBOs and more than 200 doors in Large Format stores like Shoperstop, Lifestyle, Centro etc.. we are meeting our customer expectation and growing year on year.

We are committed to designing products that reflect our values and beliefs, rather than conforming to the status quo or following popular trends. With in-house multi-disciplinary Designs Studio, we are committed to designing products that reflect our values and beliefs, rather than conforming to the status quo or following popular trends.

2011

Established

150+

Stores

10+

Our Mission

To create uncompromised products that combine innovation, craftsmanship, and purpose, delivering exceptional quality and comfort in every piece we design. We are committed to engineering fashion that is not only stylish but meaningful, where every detail serves a reason and every product enhances the individuality of the wearer.

Through continuous innovation, advanced manufacturing, and a design-first approach, we strive to redefine everyday fashion while maintaining the highest standards of quality and authenticity. Our mission is to go beyond trends, focusing instead on timeless design, superior fit, and long-lasting value that our customers can trust and connect with.

Our Vision

To become a part of every Indian wardrobe by delivering thoughtfully designed, high-quality fashion that resonates with individuality, confidence, and modern lifestyle needs.

We envision building a brand that seamlessly blends global fashion sensibilities with local aspirations, making premium, design-driven clothing accessible across the country. By continuously evolving with our customers and embracing innovation, we aim to establish VOI Jeans as a trusted name in fashion—known for its authenticity, craftsmanship, and purpose-driven approach.

Our vision is not just to grow as a brand, but to inspire a generation to wear clothing that reflects who they are—engineered for them, and designed to last.